How Discounting Influence the Online Buyers?

Coupons are not new but are slowly disrupting the way people find value-for-money-deals online. Buyers seek value when we dish out money for products and services, especially online.

The current eCommerce market is divided into four main categories which sell products and services online
  • Labels/brands/providers (Zara, Uber, Ola, etc.)
  • Marketplaces (Flipkart, Amazon, Snapdeal, etc.)
  • Designers
  • Wholesalers/Retailers

discounting influence people
Image source: salesforce.com

Value for Money Deals

Almost all of them offer deals or discounts to lure traffic to their sites. And the government is upset about discounting and selling for value-for-money-deals. However, the incumbents have found loopholes to drive traffic still and sell via offers, coupons, and discounts (especially during Diwali, Christmas, and New Year).

One way for people to discover deals is to visit brand sites individually (there is no such thing as brand loyalty eCommerce, yet). It is extremely difficult. As a result, this leaves out scores of brands and eCommerce sites out of contention due to the sheer number of destinations selling stuff.

Coupon Sites

Coupon sites are creating a niche market to sort of level the playing field for brands via value-driven deals. Coupon destinations have become rock solid online directories on the B2B side, and a bookmark-worthy platform containing deals for every product and service on the B2C side. This is the "raison d'être" for Coupons.in.

Current Traction

  • 200+ major online brands
  • Two million-plus visits
  • 10,56,895 deals delivered
  • 10,000+ coupons delivered
A team of 30 validate and updates deals daily. This helps the site visitors to get the latest of deals and coupons), spearheaded by Sai Pola. The team brings expertise in eCommerce, affiliate, and digital marketing of more than a decade. The team is driven by the sole purpose of making online purchasing more valuable for people.

They have raised 1 million dollars so far, out of which they have nurtured a talent pool of resources, and some of the funds are earmarked for upcoming strategic rollouts.

Big Data Powering B2B and B2C

They differentiate themselves with big data. They crunch a lot of numbers for each deal, and coupon availed. This analysis allows them to promote and present relevant deals to visitors. At the backend, the same analysis helps brands on our list to encourage the right kind of deal. They are minimalistic right from the brand logo to the delivery of deals.

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